Real Estate typically hasn’t been a very scalable business model. “Personalities dominate, but their influence extends only so far geographically or within a network.” The day to day of MLS data and personal relationships have been hoarded by brokers, and the real estate industry has been incredibly resistant to adopting new tech that seems to threaten the old way of doing things.
However, over the past 10 years, technology has disintermediated often-piecemeal processes like lead capture and data standardization. Real estate deals are becoming more seamless, and data will ultimately surface. Successful sales strategies will become identifiable and replicable, just like every other industry. And brokerages and agents that leverage real estate tech and automation foundations will be at the forefront of tomorrow’s real estate industry.
Forcery has been immersed in Prop Tech since its inception. From the beginnings of Silicon Alley in NYC, to writing about and broadcasting real estate technology developments across the United States, to implementing Salesforce CRM and Pardot marketing automation for numerous brokerages, global furnished-apartment startups, and consulting New York City’s largest and most prestigious developers and landlords, Forcery specializes in technology for real estate.